1640-1776: Colonial prologue. Chapter one: Problems of the early colonist; The first printing press in British America; Stephen and Matthew Daye and other Colonial printers; The Bay Psalm Book; How the printing press worked; Colonial newspapers; Benjamin Franklin; Almanacs; Proclamations and protests -- 1776-1800: A new nation. Chapter two: Printers and their clients; Colonial advertising and typographic decoration; Early woodcuts in classified advertisements; Caslon types; Almanacs; Trade cards and announcements; Paul Revere and other engravers; Colonial currency design -- 1800-1840: Growth of the Republic. Chapter three: Spread of newspapers; Classified advertising; Transportation promotion; Stage coaches and canal boats; New concept of typography; Gothic Revival; Typefoundries and stereotyping; The pantograph; Early magazines; Souvenir inserts; Birth of great publishing houses of today -- 1840-1860: Mid-Century Decades. Chapter four: Bigger, better, and faster presses; Alexander Anderson, father of American wood engraving; Electrotyping; Invention of lithography; Barnum's Museum and circus advertising; Theater playbills; Travel to the goldfields and sailing cards; Title pages and advertising in books and catalogues; Currier & Ives; Use of lithography in advertising; Victorian taste and excessive ornamentation -- Portfolio of Mid-Century advertisements -- 1860-1876: Civil War and Centennial era. Chapter five: Civil War recruiting broadsides; Pictorial journalism and war artists; Revolving type press; Newspaper advertising limitations; Decorative book titles; Louis Prang and chromolithography; Popularity of trade cards for scrapbooks; Business cards and cuts; Playbills; Centennial printed ephemera
1876-1900: The Gilded Age. Chapter six: Bill posters; Patent medicine boom; Packaging and bottling; Invention of photoengraving; Bank notes and machine engraving; Effects of the Industrial Revolution and new devices; Beginnings of poster design; Bradley, Penfield, and Parrish; Arts and Crafts Movement; Functionalism and the new aesthetics; Columbian Exposition of 1893 -- Portfolio of early posters -- 1900-1920: A world power emerges. Chapter seven: Famous artists and illustrators in magazines and advertising; Machine typesetting; New fashions in book design; Revival of fine printing and the William Morris influence; Bradley sets new typographic styles; Outdoor advertising and billboards; The bicycle and the automobile; World War I propaganda; Progress in printing and magazines; Rotogravure and collotype -- Portfolio of Bradley's typographic designs -- Portfolio of early magazine covers -- Portfolio of World War I posters -- 1920-1950: The Golden days of advertising. Chapter eight: The "Roaring Twenties" and "Flaming Youth"; Art Deco, Dada, and new dimensions in design; Bauhaus movement; Modern typography and asymmetric layout; Regional styles and societies of designers; Leading designers; Fine book publishers and clubs; Leyendecker and Norman Rockwell; Vanity Fair and the new magazine format -- Portfolio of decorative advertising -- 1950-1975: The Contemporary scene. Chapter nine: Rise of offset printing; Paste-pot art and collage; Photo lettering and film composition; Advertising agencies and art directors; New trends in graphic art; Humor in advertising; All-photographic ads; Book jackets, paperbacks, and record covers; New art techniques to meet camera competition; Visual communication and corporate design; Institutional advertising and the fine arts; World War II and its effects on graphic art; The young generation, rock posters, and counterculture art.
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