Book

Godin, Seth, author.

Meatball sundae : is your marketing out of sync? / Seth Godin.

New York : Portfolio, [2007]

xxiii, 232 pages : illustrations ; 19 cm

"Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t."--Page 2 of cover.

Marketing -- Management.

Marketing -- Social aspects.

Product differentiation.

Target marketing.

Is your marketing out of sync?

pt. 1. Thinking about the meatball sundae -- pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers -- Trend 2 : Amplification of the voice of the consumer and independent authorities -- Trend 3 : Need for an authentic story as the number of sources increases -- Trend 4 : Extremely short attention spans due to clutter -- Trend 5 : The long tail -- Trend 6 : Outsourcing -- Trend 7 : Google and the dicing of everything -- Trend 8 : Infinite channels of communication -- Trend 9 : Direct communication and commerce between consumers and consumers -- Trend 10 : The shifts in scarcity and abundance -- Trend 11 : The triumph of big ideas -- Trend 12 : The shift from "how many" to "who" -- Trend 13 : The wealthy are like us -- Trend 14 : New gatekeepers, no gatekeepers -- pt. 3. Putting it together -- Case studies.

Table of contents

Contributor biographical information

Publisher description

2007023690

9781591841746

1591841747

9781590000000

1590000005

9781590000007

141484387

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206161

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658.8 Godin