Displaying 1 of 1 2007 Format: Book Author: Rothbaum, Noah, author. Title: The business of spirits : how savvy marketers, innovative distillers, and entrepreneurs changed how we drink / Noah Rothbaum. Publisher, Date: New York : Kaplan Pub., ©2007. Description: xvii, 189 pages : illustrations (some color) ; 24 cm Summary: Describes how marketing, production, and new ideas have driven the industry into the twenty-first century while turning family-run businesses into global corporations. Subjects: Liquor industry. Liquor industry -- United States. Distillers. Liquors -- Marketing. Distilling industries. Notes: Includes bibliographical references (pages 169-177) and index. Contents: The ghost of prohibition -- A singular sensation -- Vodka straight up -- The cocktail comeback -- Welcome to the softer side of spirits -- The new, new thing -- Last call. Web Site: Contributor biographical information Publisher description LCCN: 2008300627 ISBN: 9781427754752 1427754756 Other Number: 148856680 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 202059 # Local items in: 1 # System items in: 1 Call Number: 641.25 Rothbaum Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
