Machine derived contents note: Outline -- Introduction -- Preface -- i. Chapter One p.1 -- i. Simply Spa -- ii. A Spa Lifestyle: Back to Basics -- ii. A Little Spa History -- 2. Chapter Two p.9 -- i Researching the Spa Market -- ii Strike while the Iron is Hot -- ii Finding your Niche -- iii Carving your Niche -- Understanding your -- clientele -- ii Competitors: Rivals or Collaborators? -- ii Starting from Scratch -- Planning a Spa -- iii Get a Good Footing -- iii Location, Location, Location -- iii Selecting a Theme -- iii Spas for Men and Women -- iii Marketing Efforts -- 3. Chapter Three p.21 -- i Start-Up Funding -- ii Winning a Grant to Start your Spa -- iii Grant Proposal Elements -- ii Debt Financing -- iii Your own Resources: Money from Personal -- Savings, Family, and Friends -- iii Bank Loan -- iii Small Business Administration -- iii Leasing Companies -- 4. Chapter Four p.29 -- i Confessions of an Entrepreneur -- ii Why do you want to open a Spa? -- Ii Are you an Entrepreneur? -- Ii Traits of an Entrepreneur -- Ii Pros and Cons of being an Entrepreneur -- 5. Chapter Five p.36 -- i Tips for Starting a Spa -- ii Technical Tips for Starting a Spa -- iii Names That Sell -- iii DBA -- iii The Business Structures: Proprietorship, -- Partnership, Corporation -- iii How To Write a Business Plan -- iii Why do you need a Business Plan? -- iii Business Plan Outline -- iii Tips for Writing Business Plans -- iii Some Business Laws -- iii Insurance Coverage -- ii Practical Tips for Starting a Spa -- iii Running A Home Spa -- Pros and Cons -- iii Advantages of Running a Home-Based Spa -- iii Insurance, Zoning and Such -- iii Build or Buy? -- iii Advantages of Building a Business from -- Scratch -- iii Disadvantages of Building a Business from -- Scratch -- iii Buying an Existing Business -- iii Advantages of Buying an Existing Market -- iii Disadvantages of Buying an Existing -- Business -- iii Negotiating a Lease -- iii Checklist for Spa Opening -- ii Spiritual Tips for Starting a Spa -- iii Believe in Yourself -- iii Stoic Resilience to Rejection -- iii Trappings of Success -- 6. Chapter Six p.61 -- I Spa Management -- ii Effective Staffing -- iii Seven Reasons why you should select the Right -- People -- iii The Hiring Process -- ii Employees -- The Human Capital that can Make or -- Break your Spa -- iii Training your Employees -- iii Benefits of Employee Training and Development -- iii Strategies for Weighing Employee Progress -- ii Savvy Interviewing -- iii Sample Interview Questions -- iii Background Checks and References -- ii Customer is Key -- ii Our Return Policy -- We Want You To return -- iii Achieving 99% Guest Retention -- iii How to Increase Customer Retention -- iii Tips to Increase Customer Retention -- ii Creating a Happy Office Culture -- ii Hiring a Trustworthy Bookkeeper -- ii Spa Consultants -- iii Tips to Look for in a Consultant -- ii Linens n' Things -- ii Expansion -- 7. Chapter Seven p.88 -- i Using the Net to Catch Fish -- ii Cyber Marketing -- iii The Fundamental Steps to Creating a -- Winning Website -- iii 15 Tips for Good Web Writing -- iii Search Engine Submission and Optimization -- iii Do's and Don't's of Websites -- 8. Chapter Eight p.98 -- i Marketing Tips For Under $100 -- ii Newsletters -- ii "We've Missed You" Postcards -- ii Press Releases -- ii Pro Bono Work -- ii Philanthropic Activities -- ii Gift Certificates -- ii Gift with Purchase (GWP) -- ii Gratis -- ii Gift Card Strategies -- ii Cooperative Advertising -- ii Cultivate Referrals -- ii Using Yellow Page Ads to Market your Spa Services -- ii Subscribe to Spa Magazines -- ii Apply for Grants -- ii Raffle Prizes -- ii Promote your Website Every Day -- ii Contact your Local Writers to Promote your Spa in -- Local Magazines and Newspapers -- ii Flying High -- ii Print Ads -- ii Building Bridges not Boundaries -- ii Business Card -- ii Spa Stationery -- 9. Chapter Nine p.107 -- i Spa Ambience -- ii Spa Cuisine -- ii Spa Music -- ii Spa Lighting -- ii Yes, Spa Sculpture does make a Difference -- iii Some Ideas for Spa Sculpture -- iii Marble Bird Baths -- iii Bird Feeders -- iii Carved Animals -- iii Sculpture for the Massage Rooms -- iii Architectural Ornaments -- iii Custom Signage -- iii Sculpture Gardens -- iii Ponds and Indoor Waterfalls -- iii Water Fountains for the Outdoor -- Pond/Lake -- iii Carved Fireplaces for the Indoors -- iii Pool Sculpture -- iii Functional Sculpture -- 10. Chapter Ten p.118 -- i Sensual Healing -- Ii Massage Basics -- iii Massage Through The Ages -- iii Massage Today -- iii Basic Massage Technique -- iii Benefits of Massage -- iii Massage Surroundings -- iii How often should you get a Massage? -- iii Should you Eat before a Massage/ -- iii Should you be Nude for a Massage? -- iii What should clients do before a Massage? -- iii What Clients should do after a Massage -- Treatment -- iii When not to get a Massage -- ii Aromatherapy -- It Makes Scents -- iii Sugar n' Spice and Everything Nice -- iii Some Essential Oils for You -- 11. Chapter Eleven p.127 -- i Exotic Spa Ideas from the Orient -- ii Batik Decorations -- ii Zen Rock Garden -- ii Exotic Paintings and Photographs -- ii Bamboo Flooring and Roofing -- ii Coconut Ornaments -- ii Haiku Meditation Center -- ii Clay Pot of Water -- ii Facemasks -- ii Rice Paper Decor -- ii Oriental Music -- ii Oriental Drinks -- 12. Chapter Twelve p.133 -- i Starting a Day Spa -- ii Day Spa Basics -- ii Know the Marketplace -- ii Day Spa Menu -- ii Some Day Spa Types -- iii Day Spa for Men -- iii Teen Spas -- iii Mobile Spa -- The Day Spa at your Doorstep -- iii How do Customers Benefit -- from Mobile Spas? -- iii Ten Reasons to go "Spaless" with -- Mobile Spas -- iii Mobile Spa Etiquette -- iii Spa Parties -- You are Invited -- iii Nail and Hair Salons -- iii Tanning Salons -- 13. Chapter Thirteen p.152 -- i Starting A Destination Spa -- ii Steps To Consider When Starting a Destination -- Spa -- iii Licensing Regulations -- iii Health and Safety Regulations -- iii Space Planning -- iii Spa Layout -- iii Establishing Identity -- iii Retail Space -- iii Quality Hardware -- iii Decor and Landscaping -- 14. Chapter Fourteen p.159 -- i Starting a Medical Spa -- ii Medical Spa Basics -- ii Steps For Opening A Medical Spa -- iii Getting Started -- iii Signing Contracts -- iii Finding your Niche -- iii Selecting a Menu of Services -- iii Buying Technology for a Medical Spa -- iii Know your Clientele -- iii Talk to your Clients -- iii Medical Spa Staffing -- ii Popular Medical Spa Treatments -- iii Botox -- iii Celullite Firming -- iii Laser Hair Removal -- iii Liposuction -- iii Oxygen Infusion -- 15. Chapter Fifteen -- p.172 -- i Starting a Spiritual Spa -- ii Eco Holistic Spas -- ii Meditation Centers -- ii Reiki Healing Centers -- ii Spa Retreats -- ii Yoga Centers -- 16. Chapter Sixteen p.181 -- i Spa Etiquette -- Laying down the Rules -- ii Attire -- ii Cancellations -- ii Children -- ii Communicating with your Therapist/Healer -- ii Gift Certificates -- ii Jewelry -- ii Product Purchase and Returns -- ii Punctuality -- ii Referrals -- ii Shaving -- ii Sound of Silence -- ii Tipping -- 17. Chapter Seventeen p.184 -- i Current, Future, and Futuristic Spa Trends -- ii Current Spa Trends -- iii Anti Aging Products and Services -- iii Spas for Men -- iii Dental Spas -- iii Back to the Future -- iii The Corporate Connection -- iii Mixing Spa Treatments with Office Life -- iii Better, Cheaper, Faster -- iii From Exclusive to Inclusive -- ii Future Spa Trends -- iii Kid Spas -- iii Spas for the Dying -- iii International Spa Tours in Exotic -- Destinations -- iii Pet Friendly Spas -- iii Mobile Humanitarian Spas -- iii Spa Treatments on Commercial Airlines -- ii Futuristic Spa Trends -- iii Drive-Thru Spas -- iii Underwater Spas -- iii Cyber Spas/e Spas -- Bibliography p.190.
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