1.0: My dot-com life begins. Brainstorm: Who knows what could happen if you raise your hand? ; Brain trust: Take responsibility / by Heidi Roizen -- 2.0: Nature or nurture? A San Francisco upbringing ; Brainstorm: All the fuss about passion and how to tap into yours -- 3.0: The first axiom of business: find a need and fill it. Brainstorm: The fringe thoughts list: where most great ideas develop ; Brainstorm: Feedback, feedback, feedback -- 4.0: Comcate is born: The nuts and bolts of starting a business. Brainstorm: The business plan myth ; Brainstorm: Why some people get more stuff done (and start real businesses) -- 5.0: First meeting with a VC (it's all about the network). Brainstorm: The power of mentors ; Brainstorm: When to ask a dumb question ; Brain trust: Taking mentor relationships to the next level / by Brad Feld -- 6.0: Signing up early customers: selling the sizzle and the steak. Brainstorm: asking questions: there's a right and a wrong way ; Brainstorm: I have a strategic plan. It's called doing things -- 7.0: Confronting failure--and bouncing back. Brainstorm: Building resilience--a transferable quotient ; Brainstorm: HOW to create and leverage an advisory board -- 8.0: Hiring an interim CEO: my first big mistake ; Brainstorm: Three sure ways to maximize luck -- 9.0: The hunt for a COO: recruiting a top team. Brainstorm: The art of courtship ; Brainstorm: How to overcome fear of failure -- 10.0: Life as a road warrior: making memorable sales pitches. Brainstorm: Presentations worthy of obsession ; Brainstorm: Pricing in an early stage-company ; Brain trust: Life is a sales call / by Jeff Parker -- 11.0: I'm a sophomore: balancing work, school, and life. Brainstorm: Redefining the entrepreneurial lifestyle: sleep, nutrition, exercise ; Brainstorm: Being a corporate athlete ; Brain trust: A life that works / by Chris Yeh -- 12.0: A Silicon Valley life: building Me, Inc. Brainstorm: Networking 10:1 ; Brainstorm: Networking 20:2 ; Brainstorm: Every cold call can be warm rich first time interactions ; Brainstorm: Creating and projecting brand "me." -- 13.0: The product development process: cheap, good, or fast?. Brainstorm: Dare to be mediocre: good is the enemy of perfect -- 14.0: It's a frugal, frugal world: bootstrapping through the inevitable cash squeeze. Brainstorm: Asking for money versus asking for advice -- 15.0: The long, hard slog: achieving scale ; Brainstorm: A relationship-based first business ; Brainstorm: Getting more good revenue and less bad revenue ; Brain trust: Keep slogging away / by Carol Rutlen -- 16.0: Fulfilling the mission, one customer at a time. Brainstorm: Make meaning: what gets you and your employees up each day? -- 17.0: The road ahead: leaders of the flat world. Brain trust: How to think about the future / by Sean Ness -- 18.0: What will you be shouting when you reach the grave? ; Brainstorm: Entrepreneurs are optimists ; Brain trust: Let your heart guide you / by Timothy J. Taylor.
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