Book

Joachimsthaler, Erich, 1956-

Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.

Boston, Mass. : Harvard Business School Press, ©2007.

xiii, 253 pages : illustrations ; 25 cm

"Hidden in Plain Sight explains how to spot opportunities before your rivals do. Through eye-opening stories, Erich Joachimsthaler introduces the demand-first innovation and growth model - a systematic and repeatable process that helps you really see the biggest opportunities hidden in plain sight." "Revealing the innovative practices of organizations and brands as diverse as BMW, Apple, Frito-Lay, GE Health-care, Allianz, Axe, Procter & Gamble, Starbucks, and Netflix, this book shows you how to deliver what truly matters in people's lives - not just whatever you can sell them today. Your reward? Dramatic new business growth that leaves competitors scrambling."--Jacket.

New products.

Consumers' preferences.

Consumers -- Research.

Includes bibliographical references (pages 225-234) and index.

Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape -- Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.

Table of contents

Contributor biographical information

Publisher description

2007006551

9781422101650

1422101657

82672174

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195118

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658.406 Joachims