Book

Switzer, Janet, 1953-

Instant income : strategies that bring in the cash for small businesses, innovative employees, and occasional entrepreneurs / Janet Switzer.

New York : McGraw-Hill, ©2007.

xvi, 310 pages ; 24 cm

"Janet Switzer knows that a quicker, more immediate way to increase cash flow is the key to small business growth and survival. For the first time, Instant Income unveils the system she's used for 20 years to help others generate vast amounts of ready cash from previously untapped sources. Whether you're a small business owner or an employee, Switzer will show you how to analyze the potential of the resources you have, identify new wealth-building opportunities, and guide you step-by-step through implementing each income-boosting option, so you can generate short-term cash and build lasting income in any business"--Publisher description.

Selling.

Success in business.

Income.

Entrepreneurship.

Includes index.

Includes bibliographical references and index.

Introduction: making money is easy -- For owners, employees and part-timers, cash will always be king -- Strategies that bring in the cash -- Getting customers to give you more money -- Customer strategy 1: Keep track of customer buying patterns, then call to take re-orders -- Customer strategy 2: Convert one-time customers to continuity customers -- Customer strategy 3: Upsell customers at the point of purchase -- Customer strategy 4: Resell customers prior to their contract renewal date -- Customer strategy 5: Instantly reactivate past customers and patients -- Getting other people to help bring in the cash -- Joint venture strategy 1: Create endorsed offers -- Joint venture strategy 2: Create a referral circle or professional consortium -- Joint venture strategy 3: Offer other people's products and services to your customers -- Joint venture strategy 4: Conduct a teleseminar with your joint-venture partner -- Joint venture strategy 5: Become an add-on to someone else's product or service -- Writing ads that make the phone ring -- Advertising strategy 1: Ask your customers to tell their story -- Advertising strategy 2: Broadcast a compelling press release -- Advertising strategy 3: Become an industry expert and get on the radio -- Advertising strategy 4: buy remnant space -- Advertising strategy 5: Hold a special sale using the "reason why" -- Prospecting for instant income -- Prospecting strategy 1: Conduct preview workshops and start speaking -- Prospecting strategy 2: Run a two-step campaign -- Prospecting strategy 3: Place your literature in targeted locations -- Prospecting strategy 4: Ask customers and vendors for referrals -- Prospecting strategy 5: Maximize your time at trade shows -- Helping your sales force earn instant income -- Sales strategy 1: Conduct follow-up telemarketing and voice broadcast campaigns -- Sales strategy 2: Start bundling products and services -- Sales strategy 3: Make specific product and service offers -- Sales strategy 4: Create a downsell position -- Sales strategy 5: Create instant sales with non-traditional salespeople -- Making instant income on the Internet -- Internet strategy 1: Launch a viral report and squeeze page -- Internet strategy 2: Recruit affiliates for a 24-hour strategy -- Internet strategy 3: Drive buyers to your website with articles -- Internet strategy 4: Broadcast Internet-only offers via email -- Internet strategy 5: Conduct a 28-day product launch campaign -- Finding instant income in overlooked assets -- Overlooked strategy 1: Liquidate inventory overstocks -- Overlooked strategy 2: Sell excess service capacity -- Overlooked strategy 3: Offer credit accounts a short-pay option -- Overlooked strategy 4: Turn your top employees into expensive experts -- Overlooked strategy 5: Sell apprenticeships that teach your business model -- Instant income overnight audit -- Identifying the hidden income opportunities in your small business -- Instant income overnight audit questions -- Going into business with the boss -- Embracing intrapreneurship -- Gathering information for the overnight audit -- Planning your meeting with the boss -- Negotiating a deal that brings you more pay -- Creating your task list and taking charge of your very first campaign -- Becoming an occasional entrepreneur -- Finding opportunity everywhere -- Occasional income sources that bring in the cash -- Minimizing the hassle factor -- Earning extra income whenever you need it -- Turning instant income into long-term revenue -- Using the instant income strategies to build lifetime wealth -- Integrating the strategies into your day-to-day business -- Developing a one-year income-generation calendar.

Table of contents

Contributor biographical information

Publisher description

2006032668

9780071823258

0071823255

0071487786

9780071487788

72353806

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658.85 Switzer