"Shops & Boutiques 2000: Designer Stores and Brand Imagery illustrates the leading trends in international retail design. More than 250 full color photographs in this volume showcase the world's most recognized brands in their own retail environments. Many boutiques - like Giorgio Armani, Bal Harbour, Calvin Klein and Dolce & Gabbana, New York City, and Kate Spade, Los Angeles - are spare and modern, allowing the minimalist fashions to take center stage. Others, such as Polo Ralph Lauren, Phoenix, and the Chanel Jewellery boutique in Paris, express a sense of luxury, much like that of their products. Some, including MacKenzie-Child's, New York, and Paul Smith, London, are pure fun and fantasy, filled with whimsical displays. Pulsing music and exciting visuals underscore the youthful spirit promoted by Tommy Hilfiger and Guess in Beverly Hills, Diesel in San Francisco, and Steve Madden in SoHo." "Each of the 50 stores pictured in this volume expresses its designer's aesthetic sensibility through inventive architecture and interior design that espouses an identity or captures a lifestyle. All possess levels of sophistication and creativity that transform traditional store merchandising into dramatic stage sets, placing the designer's collections on view for the whole world to see. These shops and boutiques are influencing store design today and will determine retail trends in the twenty-first century."--Jacket.
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