Book

Hayden, C. J.

Get clients now! : a 28-day marketing program for professionals, consultants, and coaches / C.J. Hayden.

2nd ed.

New York : American Management Association, ©2007.

xiii, 239 pages : illustrations ; 26 cm

"If you're ready to dramatically increase your client base, this brand new edition of Get Clients Now! is the one book you need! Completely revised and featuring scores of tactics, tools, and foolproof strategies customizable for any professional service business, this powerhouse book gives you a unique and proven 28-day program for locating, landing, and keeping new clients in greater numbers than you've ever dreamed possible!"--Page 4 of cover.

Marketing -- Study and teaching.

Includes index.

What really works? : effective marketing strategies -- Where do you start? : the marketing and sales cycle -- Where are you headed? : setting your sales & marketing goal -- What's stopping you? : selecting your success ingredients -- Here's what to do : choosing from the action plan menu -- You're ready-- let's go! : putting the system into action -- Filling the pipeline : when you don't know enough people to contact -- Following up : when you know plenty of people but you're not contacting them -- Getting presentations : when you're contacting people but not getting appointments -- Closing sales : when you're making appointments but not getting sales.

Table of contents

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