Displaying 1 of 1 2006 Format: Book Author: Anderson, Chris, 1961- Title: The long tail : why the future of business is selling less of more / Chris Anderson. Edition: 1st ed. Publisher, Date: New York : Hyperion, ©2006. Description: xii, 238 pages : illustrations ; 25 cm. Summary: Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business. Series: Professional Development Collection Professional Development Collection. Subjects: Market segmentation. Internet marketing. Marketing -- Technological innovations. Marketing. Commerce. Technology. Notes: Includes bibliographical references (pages 227-230) and index. Contents: Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index. LCCN: 2006043378 ISBN: 1401308600 9781401308605 1401302378 Other Number: 65187392 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 177117 # Local items in: 1 # System items in: 1 Call Number: 658.802 Anderso Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
