Why listen to us? -- The essence of innovation : how Frank hit a home run -- Innovate or die : the exponential economy -- Discipline 1: Important needs -- Work on important customer and market needs : the RFID tag -- Creating customer value : your only job -- Discipline 2 : value creation -- It's as simple as NABC : how Liz got her big job -- Watering holes for creating value : the day the BBC walked in -- More ideas for faster value creation : origins of Linux -- Your elevator pitch : how HDTV began -- Your innovation plan : from the ski slope to the firehouse -- Discipline 3 : innovation champions -- A champion : the Mayor of Kellyville -- Discipline 4 : innovation teams -- Genius of teams : Douglas Engelbart and the birth of the personal computer -- Forming the innovation team : how we won an Emmy for HDTV -- Overcoming blockages to innovation : Jim Torpedoes a splendid idea -- Innovation motivators : saving Larry's life -- Discipline 5 : organizational alignment -- Your innovation team : you can start now -- The innovation enterprise : continuous value creation (CVC) throughout -- Innovation's five disciplines : a foundation for national competitiveness in a world of abundance -- Appendix : value factor analysis -- Glossary -- Notes -- Acknowledgments -- Index.
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