Ch. 1. Playing smart and preparing for action : the trouble with fundraising; plus 15 things I'd do if I were the new head of donor development -- ch. 2. Right from the start : 10 concepts that will ensure your thinking is sound -- ch. 3. Keep revisiting the basics : 19 gold nuggets : the solid foundations of fundraising -- ch. 4. Getting your messages spot on : appreciated, understood, and remembered : 14 keys to communications that reach in and grab audiences -- ch. 5. What's essential? : 12 important things to think of when relating to your donors -- ch. 6. What underpins it all? : 6 vital characteristics of the effective relationship fundraiser -- ch. 7. What's next? : 13 things that will be coming your way.
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