Bruce Barton is the most famous twentieth-century American without a biography. Historian Fried's new study captures the full dimensions of Barton's varied and fascinating life. More than a popularizer of the entrepreneurial Jesus, he was a prolific writer-of novels, magazine articles, interviews with mighty, pithy editorials of uplift. He edited a weekly magazine that anticipated the format of Life. Most famously, he co-founded the advertising agency that became Batten, Barton, Durstine and Osborn and grew to symbolize Madison Avenue.--From publisher description.
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