"Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge. Yet great letterhead and business card design is crucial because it showcases a designer's - or client's - business in a glance. Where else must a design idea be conveyed so economically, focusing on the brilliance of the concept, uncluttered by coupons, price lists, graphs, or photographs?" "Designer's will find advice and examples that illustrate superb uses of image, type, color, graphics, paper, size, format and printing. They'll also get guidelines for meeting the needs of their clients, creating high impact designs on a low budget and using special production techniques, including thermography, letterpress and die cutting."--Jacket.
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