Preface -- Acknowledgments -- The True beginning -- So you want to open a restaurant -- Know your skills, use your skills -- Demand-side analysis versus supply-side analysis -- Target marketing -- Differentiating characteristics -- Understanding the guest's experience -- Crafting a concept -- Forming the team -- What type of entrepreneur are you? -- The critical position -- Compensation -- Don't be a guinea pig -- A deal must be material to at least one person -- Location, location, location, -- location analysis -- :My landlord seems to like me" -- Tenant improvement dollars -- The guarantee -- Raising capital -- Financial modeling -- Few investors versus many investors -- Debt versus equity -- Profiling the investment group -- The real estate approach : people are assets -- The apple does fall far from the tree -- The tire kicker -- Projections : high, medium, or low -- Voting rights -- Noncash liabilities -- Exiting the business -- Structuring the deal -- Welcome to the world's greatest industry -- Reading the tea leaves -- day in a life -- Setting up your business for success -- Conclusion -- Index.
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