How Profitable Can Catering Be? -- Are You "Born" for Catering? -- Catering Potential in Your Community -- Choosing a Name -- Insurance Requirements -- Types of Catering -- The Pros and Cons of Home-Based Catering -- Off-Premises Catering -- On-Premises Catering -- The Best of Both Worlds -- Writing A Contract -- Contracts and Deposits -- Determining Charges -- Determining Function Space -- Basic Contract Stipulations and Considerations -- Cancellations and Refunds -- Sample Contract Agreement -- Staffing & Personnel -- Grasp the Basics About Staffing and Personnel -- Employee Recruitment -- Orientation, Training and Motivation -- Compensation -- Uniforms -- Event Order Sheets -- The Kitchen and Service Equipment -- Facility Requirements and Kitchen Layout -- Major Equipment -- Equipment You Will Need for Your Catering Business -- Finding Equipment for Your Catering Business -- Preparation Equipment -- Kitchen and Serving Equipment -- Food Preparation and Menu -- Essentials of Menu Making -- Menu Trends -- Determining What Type of Menu to Offer -- Quantities and Portion Sizes -- Particulars of Menu Planning -- Food Preparation -- Catering for Beverage Functions -- Legal Implications of Alcoholic Beverage Catering -- Sanitation, Health & Safety Procedures -- Causes of Food-Borne Illnesses -- Employee Hygiene -- Sanitation Inspections -- Food Handling -- Safety Procedures -- Food Presentation -- Creating the "Wow!" Factor -- Guidelines for Tray and Platter Selection and Design -- Essentials of Presentation, Garnishing and Arranging -- Make a Splash! -- Marketing & Pricing -- Why Marketing is Mandatory -- Define Your Customer -- Business Plan and Market Analysis -- Marketing Your Business Plan -- Marketing Tools -- The Internet and E-Commerce -- Sales and Closing the Sale -- General Pricing Considerations -- Pricing Guidelines -- Budgeting & Accounting -- Accounting Systems -- Chart of Accounts -- Grasp the Basics of Budgeting -- Income Statement and Balance Sheet -- Understanding Cash Flow -- Financing and Keeping Track of Money.
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