Displaying 1 of 1 2003 Format: Book Author: Silverstein, Michael J. Title: Trading up : the new American luxury / Michael J. Silvestein and Neil Fiske, with John Butman. Publisher, Date: New York : Portfolio, ©2003. Description: xx, 316 pages : illustrations ; 24 cm Summary: A guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies. Subjects: Luxury. Cost and standard of living -- United States. Quality of products -- United States. Other Author: Fiske, Neil. Butman, John. Notes: Includes bibliographical references and index. Contents: Preface / by Leslie Wexner -- Part I. Trading up to new luxury. Trading up to new luxury : an overview ; The spenders and their needs ; The creators and their goods ; Where goods and emotions intersect -- Part II. The leaders. The world is a sexy place ; Eating as an emotional experience ; Only the best for members of the family ; Inside the new American home ; Awakening the American palate to wine ; The old world in new luxury bottles ; Demonstrably superior and pleasingly different ; A cautionary tale of an old luxury brand -- Part III. Excelsior. The opportunity ; A work plan ; A call to action -- Part IV. The back story. Luxury: a philosophical and historical context. Web Site: Table of contents Contributor biographical information Publisher description LCCN: 2003048675 ISBN: 1591840139 9781591840138 Other Number: 52001452 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 132707 # Local items in: 1 # System items in: 1 Call Number: 339.47 Silverst Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
