Book

Gordon, Barbara, 1933-

Opportunities in commercial art and graphic design careers / Barbara Gordon.

Rev. ed.

Chicago : VGM Career Books, ©2004.

viii, 168 pages ; 20 cm.

The most comprehensive career book series available, Opportunities in ... explores a vast range of professions. Each book offers: The latest information on a field of interest Training and education requirements for each career Salary statistics for different positions within each field Up-to-date professional and Internet resources And much more.

VGM opportunities series

VGM opportunities series.

Commercial art -- United States -- Marketing.

Graphic arts -- United States -- Marketing.

Includes bibliographical references (pages 165-168).

1. Choosing a career -- Definitions -- Do you have talent? -- Selecting an art school -- Night school -- Internships -- Freelance or salaried employee? -- Galleries and agents -- Private commissions -- Commercial illustrators -- Web designers -- Art directors -- Designers -- 2. Freelance commercial illustrators -- Major markets -- Artistic style -- Assembling a selling portfolio -- 3. Art directors -- Qualifications -- Working in an advertising agency -- Print art direction -- Television art direction -- Types of advertising agencies -- Locations of advertising agencies -- Art director training programs -- Finding a job as an art director -- 4. More opportunities in advertising agencies and other companies -- Collateral departments -- Art buyers -- Comp artists -- Storyboard artists -- Layout and pasteup artists -- Assistant art directors -- Freelance art direction -- 5. Graphic design opportunities -- Graphic design specialties -- Design studio -- Art studio -- Animation studio -- 6. Book publishing market -- Trade books -- Educational publishers -- Paperback books -- Freelance work -- Book packagers -- Specialized publishers -- 7. Editorial design : magazines and newspapers -- Magazine publishing -- Newspaper design -- 8. Television and film markets -- Local television -- Network television -- Cable television -- Film industry -- 9. Corporate art departments and promotion departments -- Responsibilities of corporate advertising and sales promotion departments -- Sales support -- Institutional advertising -- Corporate advertising department staff -- Newcomer advantages -- 10. Other special career opportunities -- Architectural and interior design firms -- Retail design firms -- Greeting card companies -- Specialty cards -- Printers -- Agents -- Fashion market -- 11. Are you ready for the real world? -- Portfolios -- Job searches -- Fine artist versus reality -- What about art direction? -- Where do you fit in? -- Appendix A. Professional societies and organizations -- Appendix B. Periodicals -- Appendix C. Training programs/schools.

Contributor biographical information

Publisher description

2003050090

0071411496

9780071411493

52090829

2

0

2

130626

2

2

741.6068 Gordon