Displaying 1 of 1 2003 Format: Book Author: Greenwald, Rachel. Title: Find a husband after 35 using what I learned at Harvard Business School : a simple 15-step action program / Rachel Greenwald. Edition: 1st ed. Publisher, Date: New York : Ballantine Books, 2003. Description: viii, 322 pages ; 22 cm Summary: Presents marketing tactics that can be applied by single women over the age of thirty-five who are seeking husbands, explaining how women can "package" their assets, develop a "personal brand', and establish a "budget." Subjects: Mate selection. Dating (Social customs) Single women -- Psychology. Courtship. Other Title: Find a husband after thirty-five using what I learned at Harvard Business School Contents: Marketing focus: make The Program your #1 priority -- Marketing support: find a program mentor -- Packaging: create your best look -- Market expansion: cast a wider net -- Branding: identify what makes you different -- Advertising: promote your personal brand -- Online marketing: be efficient -- Guerilla marketing: do something different! -- Niche marketing: "Date" women -- Telemarketing: bring out your rolodex -- Mass marketing: pump up the volume -- Event marketing: throw a Program party! -- Product life cycle: recharge yourself -- Quarterly performance review: evaluate your results -- Exit strategy: "Man"agement -- Press conference: questions and answers about The Program -- Epilogue: pay it forward -- Business before pleasure: a letter to you -- Appendix: online dating services. Web Site: Sample text Contributor biographical information Publisher description LCCN: 2003052135 ISBN: 034546625X 9780345466259 0345466268 9780345466266 Other Number: 52312209 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 130124 # Local items in: 1 # System items in: 1 Call Number: 646.77 Greenwal Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
