Establishing A Freelance Business -- Why the opportunity has never been better -- But, is it really for you? -- Planning your future -- Running your freelance business -- Long-term success -- Freelance norms & standards -- Pricing, Collecting & Taxation -- Establishing how much to charge -- Coming up with a job price -- Presenting estimates to clients -- Keeping more of what you get -- Protecting your financial interests -- Financial norms & standards -- Selling & Marketing -- Going where the money is -- Preparing your sales strategy -- Which promotions work, which don't -- Making the all-important sales presentation -- Working with clients -- Selling & marketing norms & standards -- Running A Multiperson Shop -- Creating a viable organization -- Staffing the organization -- Managing a creative organization -- Operational and profitability issues -- Multiperson shop norms & standards -- Forming partnerships and corporations -- Sample business plans -- Basic business plan -- Formal business/financial plan -- A bill of rights for creative suppliers and their clients -- Job description -- Employee noncompete agreement -- Employee performance Evaluation -- Salary adjustment Compilation -- Working description -- Retainer form -- Assignment questionnaire -- Using the assignment questionnaire -- Estimating worksheet -- Illustration questionnaire -- Simple estimate -- Proposal letter -- Detailed proposal.
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