Book

Graphic design history / edited by Steven Heller and Georgette Ballance.

New York : Allworth Press, ©2001.

341 pages : illustrations ; 25 cm

"Steven Heller and Georgette Balance have assembled an anthology of graphic design history in this collection of long-lost essays. Forty critical essays by leading writers, along with an interview with Louis Danziger, explore and define the unique developments, personages, and events that shaped the course of graphic design from its earliest beginnings at the turn of the twentieth century. Examining magazines such as Esquire, Avant Garde, and Fact; design styles such as Bauhaus, Dutch design, and Russian film posters; and designers from Georg Olden to Lucian Bernhard to Fortunato Depero, Graphic Design History offers a glance into the evolution of graphic design over the past century.

Culled from obscure, hard-to-find sources, the writings in this collection provide a resource for students, teachers, scholars, and practitioners of graphic design."--Jacket.

Commercial art -- History -- 20th century.

Commercial artists -- Biography.

Biographies.

Heller, Steven.

Ballance, Georgette.

Includes bibliographical references and index.

Introduction : the beginning of history / Steven Heller -- American graphic design expression : the evolution of American typography / Katherine McCoy -- A history of design, a history of concerns / Jorge Frascara -- Construction work / Victor Margolin -- Wheels of fortune / William Owen -- Two magazines of the turbulent '60s : a '90s perspective / Philip B. Meggs -- Post-Saturday Evening Post : magazine design and its dis-contents / Ellen Lupton -- Esquire and its art directors : a survivor's tale / Steven Heller -- Kicking up a little dust / Michael Dooley.

Lester Beall : a creative genius of the simple truth / R. Roger Remington -- On Merle Armitage : the impresario of book design / Roy R. Behrens -- Heartfield in context / Maud Lavin -- Peter Behrens : design's man of the century? / Philip B. Meggs -- Lucien Bernhard : the master who couldn't draw straight / Steven Heller -- The search for Georg Olden / Julie Lasky -- An eminent pre-modernist : the curious case of T.M. Cleland / Philip B. Meggs -- H.N. Werkman : the outsider / Alston W. Purvis -- Alvin Lustig : born modern / Steven Heller.

Fortunato Depero : cheering up the universe / Steven Heller -- Cipe Pineles : artist as art director / Martha Scotford -- Massin ahead of time / John Gall and Steven Brower -- Alexander Liberman : on overcoming aesthetics / Veronique Vienne -- The brand named Walter Landor : historical view / Veronique Vienne -- Helene Gordon-Lazareff : the tsarina who was Elle / Veronique Vienne -- A retrospective : Herbert Matter / Armin Hofmann -- Dan Friedman : the design world's favorite enigma / Steven Holt -- The visual thinker Henry Wolf! / Michael Kaplan.

For the voice / Philip B. Meggs -- Bauhaus in Dessau / Rudolf Arnheim -- Piet Zwart's NKF catalog / Philip B. Meggs -- The bald soprano / Philip B. Meggs -- A brave new world : understanding deconstruction / Chuck Byrne and Martha Witte -- The advertising of Magritte/the Magritte in advertising / Georges Roque -- Film posters by Moscow's Stenberg Brothers, 1923-33 / Christopher Mount -- Souls on fire / Michele Y. Washington -- Polemics and politics, American style / Steven Heller -- The rise and fall of design at a great corporation / Philip B. Meggs.

Advertising : the mother of graphic design / Steven Heller -- Ad campaign of the century / Eve M. Kahn -- A certain commitment : art and design at the Royal PTT / Paul H. Hefting -- Renewal and upheaval : Dutch design between the wars / Alston W. Purvis -- Interview with Louis Danziger / Steven Heller.

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9781581150940

1581150946 (pbk.)

46473854

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