Designing a Brand for a Start-up -- Los Angeles Avengers: S.M.E. Power Branding -- CAY DA Tea, Unilever: The Bonsey Deign Partnership -- Main St. Cafe: Murrie Lienhart Rysner Associates -- Ontario 2000: Leapfrog Design -- Redesigning or Updating a Well-Known Brand -- Avon: O & J Design -- Bugle Boy: BC Design -- Kaytee Birdseed: Murrie Lienhart Rysner Associates -- Burger King: Sterling Group -- Sutter Home: Michael Osborne -- Branding for Niche Markets -- Roxane Pharmaceuticals: The DeLor Group -- Australia's Choice soft drink: Suter and Suter Design Consultants -- Dynamic Graphics Magazine: Dynamic Graphics Magazine Staff -- University of Pioneer: Murphy Design -- Mammut Outdoor Gear: Media Artists Inc -- Branding for Children -- Bubba product line: The DuPuis Group -- Sodexho Marriott: Hanson Associates -- YTV: Big Blue Dot.
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