1. About face: identity for renewal. Brown Shoe -- Church's Chicken -- LeBoulanger -- Office Pavilion San Diego -- Sbemco. 2. New horizons: identity for repositioning. Ameritrade -- Equity Marketing -- Headstrong -- Hungry Minds -- Plural -- Tabacalera -- Xylo. 3. Sea change: identity to signal change. France Telecom -- Muzak -- Powwow -- Sesame Workshop -- Sun Microsystems. 4. Fueling growth: identity for growth. Abitibi Consolidated -- BP -- BuildNet -- Galaxy Theaters -- TNT -- Western Bank.
|
