Book

Rand, Paul, 1914-1996, author, book designer.

Paul Rand : a designer's art.

New Haven : Yale University Press, 1985.

xiv, 239 pages : illustrations (some color) ; 27 cm

"Brings together many of Rand's ... essays on design and a wide selection of his ... graphic work from the thirties to the present ... Each of the essays is illustrated with examples of Rand's work--posters, book jackets, product advertisements, corporate trademarks, packaging, interiors--as well as the work of artist he admires"--Cover.

Commercial art.

Design.

Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- Legibility and modernity -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.

85050352

0300034830

9780300034837

9780300042139

0300042132

9780300082821

0300082827

12975201

1

0

1

108513

1

1

741.6092 Rand