Book

Gannon, Martin J., author.

Understanding global cultures : metaphorical journeys through 34 nations, clusters of nations, continents, & diversity / Martin J. Gannon, California State University, San Marcos, Professor Emeritus, University of Maryland, Rajnandini Pillai, California State University, San Marcos.

Sixth edition.

Los Angeles : SAGE, [2016]

xxviii, 646 pages ; 26 cm

"In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important"--The publisher.

Cross-cultural studies.

Cross-cultural orientation.

National characteristics.

Pillai, Rajnandini, author.

Includes bibliographical references and index.

Preface: understanding cultures in depth -- Introduction -- Understanding cultural metaphors -- Authority-ranking cultures -- The Thai kingdom -- The Japanese garden -- Bedouin jewelry and Saudi Arabia -- Đòn Gánh: the two sides of Vietnam -- Kimchi and Korea -- Scandinavian egalitarian cultures -- The Swedish stuga -- The Finnish sauna -- The Danish Christmas luncheon -- Other egalitarian cultures -- The German symphony -- Irish conversations -- The Canadian backpack and flag -- Australian outdoor recreational activities -- French wine -- Market-pricing cultures -- American football -- The traditional British house -- Cleft national cultures -- The Malaysian balik kampung -- The Israeli kibbutzim and moshavim -- The Italian opera -- Belgian lace -- Torn national cultures -- The Mexican fiesta -- The Turkish coffeehouse -- The base culture and its diffusion across borders (clusters of nations): the example of China -- China's great wall and cross-cultural paradox -- The Chinese family altar: the expatriate Chinese outside of China -- The Singapore hawker centers -- India: tradition, modernity, and diversity -- India: the dance of Shiva -- India: a kaleidoscope of diversity -- An African perspective -- The Nigerian marketplace -- South African townships -- The Sub-Saharan African bush taxi -- The struggle for cultural identity and the splintering of nations: the case of the Russian empire -- Russian ballet -- Estonian singing -- The Polish village church -- Same metaphor, different meanings -- The Spanish bullfight -- The Portuguese bullfight -- Popular music as cultural metaphors -- The Brazilian samba -- The Argentine tango -- Overlapping cultural metaphors for geographically related nations -- Cultural metaphors for the Caribbean.

2015000190

9781483340074

1483340074

899952253

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306 Gannon