Displaying 1 of 1 2001 Format: Book Author: Locke, Christopher, 1947- Title: Gonzo marketing : winning through worst practices / Christopher Locke. Publisher, Date: Cambridge, MA : Perseus Pub., ©2001. Description: x, 240 pages ; 24 cm Summary: A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Subjects: Internet marketing. Electronic commerce. Customer relations -- Technological innovations. Computer networks. Public relations. Commerce. Organizational change. Publicity. Advertising. Notes: "Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--Page ix. Includes bibliographical references and index. Contents: Eight miles high : the view from 40,000 feet -- The value proposition -- Code blue in the marketing ward -- Stories as strange attractors -- Social marketing and public journalism -- From micromedia to micromarkets -- The Gonzo model -- Champions of the world. Web Site: Publisher description LCCN: 2001097865 ISBN: 0738204080 9780738204086 0738207691 9780738207698 Other Number: 48777525 System Availability: 1 Current Holds: 0 # Local items: 1 Control Number: 104083 # Local items in: 1 # System items in: 1 Call Number: 658.84 Locke Place Hold Add to My List Expand All | Collapse All Availability Map It Suggestions and more Displaying 1 of 1
