"Misinformation affects all of us on a daily basis, from social media to larger political challenges, from casual conversations in supermarkets to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex, far beyond what policing social media alone can achieve, and too often our limited solutions are shaped by partisan politics and individual interpretations of truth. ... Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of 'misbelief,' the psychological and social journey that leads people to mistrust accepted truths, entertain alternative facts, and even embrace full-blown conspiracy theories. Misinformation, it turns out, appeals to something innate in all of us, ... and it is only by understanding this psychology that we can blunt its effects"-- Provided by publisher.
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